MEDIA CAMPAIGN

                     

Of course. Your goal is to design a campaign to attract entities with locus standi—the legal right to bring an action—for the five sub-cases in the EUBUDGET case. This requires a professional, highly targeted approach that is different from the B2C gaming example provided, but uses the same strategic principles.

Here is a plan to identify your prospective claimants and a multi-platform social media campaign designed to attract them.

Part 1: Identifying Prospective Class Claimants in Tort

For your legal actions to have maximum weight, you need to identify and attract specific claimants who have suffered direct and demonstrable harm. Here is a breakdown for each sub-case:

1. European Commission (EC) – Failure of Supervision

  • Competitors/Businesses: Any EU-based company that can demonstrate they were unfairly excluded from a tender process run by the ELA, CPVO, or EEA due to the irregularities you’ve identified. This is your primary target group.
  • Business Associations: European and national industry associations representing the sectors affected (e.g., IT security, professional training, financial auditing).
  • Taxpayer/Consumer Groups: EU-level taxpayer alliances and consumer protection organisations who can act as representatives of the public interest harmed by the financial mismanagement.

2. European Labour Authority (ELA) – Irregular Training Contract

  • Competitors: EU-based companies specialising in professional training, corporate education, and large-scale event management who were either unaware of the opportunity or were excluded from a fair bidding process for the €1.32 million contract.

3. Community Plant Variety Office (CPVO) – Improper Contract Splitting

  • Competitors: Specifically, IT security firms and cybersecurity consultancies in the EU who were denied the chance to bid for contracts totalling €339.3 thousand because the work was allegedly split to avoid a competitive tender.

4. Single Resolution Board (SRB) – Financial Control & Transparency Failures

  • Businesses/Investors: Financial institutions (banks, investment funds) that contribute to the Single Resolution Fund and were subject to the SRB’s alleged “unequal treatment”.
  • Investors: Shareholders in EU financial institutions whose investments carry a higher risk profile due to the mismanagement of the SRF.

5. European Environment Agency (EEA) – Outsourcing & Procurement Failures

  • Competitors: Financial auditing, compliance, and grant management consultancy firms who were denied a fair opportunity to bid for the outsourced financial checking work.
  • Businesses/Beneficiaries: Research institutions, NGOs, and other beneficiaries of EU environmental grants whose projects faced “funding uncertainties” due to the alleged mismanagement of €6 million.

Part 2: Social Media Campaign Plan

This campaign adapts the strategic framework from your Valve example to the professional B2B and B2G context of the EUBUDGET case.

Campaign Identity: The “EU Budget Accountability Project”

Overarching Goal: To recruit credible corporate and institutional claimants via the eubudget.cocoo.uk platform to strengthen legal actions and create pressure for systemic reform.

Primary Call to Action (CTA): “Visit eubudget.cocoo.uk to see if you were affected and join the call for accountability.”

Platform Strategy

  1. LinkedIn (Primary Platform for B2B Recruitment):

    • Objective: To directly reach the decision-makers at the affected competitor companies and business associations.
    • Targeting:
      • Job Titles: “CEO,” “Managing Director,” “Procurement Manager,” “Head of Business Development,” “Compliance Officer.”
      • Industries: “IT Services and IT Consulting,” “Professional Training & Coaching,” “Financial Services,” “Environmental Services,” “Management Consulting.”
      • Location: EU-27 countries.
      • Groups: Members of LinkedIn Groups such as “EU Public Procurement,” “European Tenders,” and industry-specific policy groups.
    • Content:
      • Professional articles published on the COCOO LinkedIn page detailing each case study.
      • Infographics explaining concepts like “contract splitting” and its impact on fair competition.
      • Targeted sponsored posts aimed at the specific industries affected by each sub-case.

  2. X (formerly Twitter) (Platform for Political/Media Pressure):

    • Objective: To engage journalists, MEPs, EU officials, and public affairs professionals to amplify the campaign’s message and generate political pressure.
    • Targeting: Follow and engage with Brussels-based journalists, members of the EU’s CONT and ECON committees, and good governance NGOs.
    • Content:
      • Concise threads breaking down each of the five cases.
      • Tagging relevant journalists and political figures when posting new evidence or milestones.
      • Use of a clear hashtag, e.g., #EUBudgetAccountability.

  3. Meta (Facebook/Instagram) (Platform for Broader Public/SME Pressure):

    • Objective: To engage with small business owners and taxpayer/consumer associations to broaden the base of support.
    • Targeting:
      • Users with interests in “European Union,” “Public Policy,” “Small Business,” “Taxpayer Rights.”
      • Administrators of Facebook Groups for “Small Business Owners Europe,” “EU Startups,” etc.
      • Use “Lookalike Audiences” based on traffic to the eubudget.cocoo.uk website.
    • Content:
      • Simple, powerful graphics: “Did you bid for an EU contract and lose unfairly? You are not alone.”
      • Short video explainers (under 60 seconds) on why fair procurement matters for small businesses and taxpayers.

Part 3: Sample Campaign Posts (Customised for EUBUDGET)

Here are fresh, tailored examples for your campaign:

1. LinkedIn Post (Targeting IT Firms for the CPVO Case):

Headline: Was Your Firm Unfairly Excluded from EU IT Contracts?

The EU’s Community Plant Variety Office (CPVO) is alleged to have improperly split information security contracts worth over €339k to circumvent competitive tendering rules. This practice locks out qualified suppliers and undermines fair competition.

COCOO’s “EU Budget Accountability Project” is investigating these procurement irregularities. If your IT security or consultancy firm has been impacted by opaque EU tendering processes, we want to hear from you.

Learn more and join our call for a transparent marketplace. Visit our campaign page: [Link to eubudget.cocoo.uk]

#EUBudgetAccountability #PublicProcurement #FairCompetition #ITSecurity #EUTenders

2. X (Twitter) Thread (Targeting Journalists/MEPs for the SRB Case):

1/5: Systemic Risk? The Single Resolution Board (SRB), which manages the EU’s bank failure fund, is alleged to have failed to implement an adequate financial control framework for the Single Resolution Fund (SRF).

2/5: Our formal notice claims damages of €15 million, citing a lack of transparency and unequal treatment of financial institutions, creating an uneven playing field in the banking sector.

3/5: This isn’t just an administrative issue; it poses a significant risk to taxpayers who may bear the cost of bank failures if the SRF is mismanaged.

4/5: We are calling on the @EU_Commission and MEPs in the ECON Committee to investigate this threat to EU financial stability.

5/5: We invite affected financial institutions and investors to join our collective action for transparency. Read the full case here: [Link to eubudget.cocoo.uk] #EUBudgetAccountability #SRB #Banking #FinancialRegulation

3. Facebook/Meta Ad (Targeting SME Owners/Taxpayers for the General Case):

Image: A graphic showing a broken piggy bank with the EU flag on it.

Text: Is your EU taxpayer money being spent wisely? Our investigations have uncovered over €48 million in alleged financial mismanagement and procurement irregularities across five EU agencies. Unfair contracts and a lack of oversight mean less competition and wasted funds.

The EU Budget Accountability Project is fighting for transparency and Value for Money.

Headline: Demand Accountability for EU Spending.

Call to Action: Learn More [Links to eubudget.cocoo.uk]